SEO Intern

Role Overview

We are seeking a proactive and strategic SEO Expert intern to join our growth and digital strategy team. In this role, you will analyze, audit, and optimize our digital footprint across our proprietary products and client projects, ranging from hyper-local services to global SaaS solutions. You will work closely with development and product teams to integrate technical SEO directly into code and optimize products for Generative Engine Optimization (GEO) and AI search engines.

Key Responsibilities

• Core Audits & Strategy: Conduct technical, on-page, and off-page SEO audits for hyper-local and global IT products, identifying key opportunities for visibility and growth.

• On-Page & Off-Page Optimization: Execute keyword research, metadata optimization, content structuring, high-quality backlink strategies, and authority building.

• Hyper-Local vs. Global Strategy: Tailor SEO approaches based on product scope—developing location-specific local strategies for hyper-local products and international SEO frameworks (e.g., hreflang, global content clusters) for global products.

• Dev Integration & Technical Implementation: Partner with software developers to embed SEO best practices directly into the codebase, improving structured data (schema markup), site architecture, performance, and indexability.

• GEO & AI Engine Optimization: Implement optimization techniques for AI search engines and AI-driven answer engines (e.g., ChatGPT, Perplexity, Google Gemini) to ensure brand and product visibility in AI-generated answers.

• Product Market Alignment: Gain a deep understanding of core IT business products to align search strategies with product capabilities, target buyer personas, and competitive market positioning.

Requirements & Skills

• SEO Fundamentals: Solid grasp of technical, on-page, and off-page SEO principles, web crawlers, and search engine algorithms.

• Technical & Code Familiarity: Basic understanding of HTML, CSS, JavaScript, and CMS platforms to effectively collaborate with development teams.

• Analytical Mindset: Familiarity with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog).

• Strategic Thinking: Ability to distinguish between hyper-local and global target audiences and adjust optimization strategies accordingly.

• Interest In AI & GEO: Curiosity and eagerness to explore AI search behaviors, Generative Engine Optimization, and voice/AI discovery methods.

How to Apply

Interested candidates are required to submit their applications officially via the CM IT Intern portal.

https://cmitinterns.punjab.gov.pk/v1/auth/signup